I design the moments where products start working for people.
I use product data to find where users don’t get through, then design the experience that gets them there. At edrone I rebuilt the platform from sales-gated to self-serve freemium, redesigned most of the product, and grew the design team from one to three. 7+ years in SaaS. I prototype and ship production code with Claude Code and v0.dev.
Selected Projects
Freemium launch
Freemium, edrone's first product-led channel after a decade of sales-led growth.
5,050STORES ACQUIRED
Signup flow
Tripled signup conversion in five hours, with Codex.
+200%SIGNUP CONVERSION
Contacts identification
Identified a third more of a shop's traffic, the metric behind half its revenue.
+32%IDENTIFICATION RATE

PLO Genius
The first PLO poker solver ever to run in a browser. Designed from zero as the sole designer.
10+B2B API CLIENTS
Experience
Sr Product Designer & Team Lead/edrone
Nov 2022 – Mar 2026Product Designer/Deepsolver
Nov 2020 – Oct 2022UX Designer/eq system
Sep 2019 – Jul 2020Junior UX/UI Designer/Inventive Software
Jan 2019 – Jun 2019





