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I design the moments where products start working for people.

I use product data to find where users don’t get through, then design the experience that gets them there. At edrone I rebuilt the platform from sales-gated to self-serve freemium, redesigned most of the product, and grew the design team from one to three. 7+ years in SaaS. I prototype and ship production code with Claude Code and v0.dev.

Selected Projects

Freemium launch

Freemium, edrone's first product-led channel after a decade of sales-led growth.

5,050STORES ACQUIRED

Signup flow

Tripled signup conversion in five hours, with Codex.

+200%SIGNUP CONVERSION

Contacts identification

Identified a third more of a shop's traffic, the metric behind half its revenue.

+32%IDENTIFICATION RATE

PLO Genius

The first PLO poker solver ever to run in a browser. Designed from zero as the sole designer.

10+B2B API CLIENTS
Experience
edrone
Sr Product Designer & Team Lead/edrone
Nov 2022Mar 2026
Deepsolver
Product Designer/Deepsolver
Nov 2020Oct 2022
eq system
UX Designer/eq system
Sep 2019Jul 2020
Inventive Software
Junior UX/UI Designer/Inventive Software
Jan 2019Jun 2019